Guidelines for creating a social media marketing team

by Octav Druta on May 30, 2011

Do you lead a small or a big company? Well, that doesn’t matter actually: big or small, if you intend to include social networking channels in your marketing mix, you need to design and build a social media marketing team. The main functions of a social media marketing team There are a few fundamental functions [...]

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What social media marketing jobs are out there?

by Octav Druta on May 26, 2011

While some people are still pondering on the value of social media, companies across the world are trying to figure out how to integrate social media in their marketing strategies in the best way possible. One aspect of their efforts is that they are trying to design jobs meant to create results in the area [...]

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What’s the best site for Engagement Marketing? A look at major social platforms

March 11, 2011

The fine folks at CMO.com have put together a great infographic that serves as a guide to where you should invest your social media efforts based on your goals. They’ve compared the major social sites across their effectiveness for Customer Communication, Brand Exposure, Traffic To Your Site and SEO. Let’s look at how you can [...]

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Use Engagement to drive Product decisions and Innovation

March 10, 2011

BazaarVoice ran a survey at the CMO Club to try to identify what marketers are using social media for and what their pain points are. The most important insight from the survey is that CMOs are moving away from simple listening and towards bringing that buzz as input into product decisions: •CMOs move towards social [...]

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The Room Test or Why Engagement Marketing Matters

March 2, 2011

You’re standing in a room full of people, at a networking event. The atmosphere is buzzing with engaging conversations and laughter. You’ve brought your business cards with you. You’re also holding a stack of papers in your hand. All your business expertise, everything you know about the market you’re in and the solutions and products [...]

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I run a restaurant, why should I engage anyway? – Engagement Marketing Tips for Small Businesses

February 28, 2011

Social media? It’s just nonsense So, you’re in the business of hospitality – you run a restaurant business. You’ve heard about social media. Social media there, social media here, social media everywhere. Social media is the future, social media will revolutionize your business, social media will make you rich. What is all this nonsense?  Getting [...]

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5 risks you should take to increase the success of your engagement marketing endeavors

February 28, 2011

Success is a function of how big are the risks you’re taking and how well you manage to tackle them. If your business is doing well, you’ve probably learned a lot about this topic. But still, since technology is driving so much change nowadays,  there’s always something new to learn, isn’t it? With the advent [...]

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Engagement Marketing 101: Someone mentioned our product, what’s the best way to engage?

February 28, 2011

You are diligently monitoring the conversation ecosystem that surrounds your business. Some of mentions are positive and some are negative, what’s the best way to make the most out of them? There is no formula for great engagement, but there are a couple of best practices. If the mention is positive 1. You can adopt [...]

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Engagement Marketing 101: I want to listen but to what should I be listening to?

February 28, 2011

Even though businesses are starting to understand the importance of monitoring the social web, a lot of them are clueless about what they should be monitoring. We thought that it might be helpful to share a couple of things that are worth being monitored. If you have any suggestions, please feel free to share them [...]

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Why is it challenging to do customer service in the social web?

February 28, 2011

One of the most important activities that your business has to engage in is customer service. All companies are familiar to one-on-one customer service via telephone, email or help desks. When doing customer service via Twitter, Facebook or other socially enabled platforms things are different: all interactions are public (in other words, what you say [...]

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How can a law firm leverage engagement to attract new customers?

February 28, 2011

If you run a business, you might be thinking that the internet is full of weird people who look at videos of Lady Gaga, tweet nonsense ,schmooze with their friends on Facebook or go crazy about checkins. Yes there are a lot of people doing crazy things, but there also people interested to learn about [...]

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